Introduction

Landing pages are key to digital marketing, but too often they become static spaces that simply present information. When built with intention, though, they can be powerful tools that capture attention and drive conversions.

A good landing page should pass the “five-second rule” (1): within moments, visitors should understand what the page is about, whether it’s relevant to them, if the site is trustworthy, and what action they’re expected to take. If any of these questions remain unanswered, chances are high they’ll leave before engaging.

So, how do you create a landing page that stands out and delivers results? We've compiled 8 essential tips to help you design a high-converting landing page that works.

Our 8 Essential Tips

1. Craft a Clear Headline:

A clear, benefit-focused headline often acts as the make-or-break element for landing page conversion. 80% of people read your headline, but only ~20% go on to read the rest of the page (2). This is your first opportunity to immediately stand out.

2. Make a Single, Strong Offer:

Less is more when it comes to offers. Multiple offers on a landing page can confuse visitors, cause decision fatigue, and dilute your message. A single, clear offer keeps attention focused and can boost conversions by up to 30% (3).

3. Go Mobile-First:

In most industries today, over 50% of web traffic comes from mobile devices (4). Mobile-optimized pages load faster, display content clearly, and make calls-to-action easy to tap, all of which reduce frustration and keep visitors engaged.

4. Keep Your CTA "Above the Fold":

Place your Call To Action (CTA) within the first screen a visitor sees without scrolling. This simple placement increases the likelihood of engagement, as users can take action the moment they understand the page’s purpose.

5. Leverage Social Proof to Build Trust:

Include testimonials from satisfied customers, display logos of trusted companies or awards you've received to enhance credibility. Incorporating testimonials and reviews can increase conversions by up to 34% (5).

6. Use High-Quality Visuals:

Use well crafted and engaging images, videos, or graphics that showcase your product or services and resonate with your target audience. Landing pages that include embedded videos can significantly boost conversions up to 84% (6).

7. Add FAQs:

Including a well-crafted FAQ section on your landing page can effectively address common visitor questions, reduce friction, and build trust (7). A good FAQ section can also help improve SEO results for your landing page (8).

8. Display Clear and Transparent Pricing:

Show your pricing upfront in a simple and understandable way. Clear pricing builds trust, reduces friction, and helps visitors make confident decisions (9).