Melt Shop
Melt Shop DeviceMelt Shop Device
Melt Shop is next level comfort food. With 10 years of experience and 15 locations across the country you can trust they know what they're doing when it comes to making the best damn sandwiches you've ever had (not to mention tater tots, milkshakes, and a whole lot more). We set out to help Melt Shop create a richer contactless mobile ordering and loyalty app that truly embodied the Melt Shop brand, and gave them a platform on which to grow.
Melt Shop app screenshotMelt Shop app screenshotMelt Shop app screenshot

Showcase

We really wanted to showcase Melt Shop's kitchen creations with designs that were photography forward, highlighting the gooey, cheesy, delicious goodness.

Their strong, bright, highly contrasting branding makes these apps unmistakably Melt Shop.

Experience

The COVID-19 pandemic hit restaurants hard, so with less foot traffic, Melt Shop wanted to get ahead by investing in their digital ecosystem. The new apps introduced quick, easy, contactless delivery and pickup became a core part of the Melt Shop experience overnight.

Designed and developed in less than six months, the apps are fully integrated with Melt Shop's existing tech stack including menu management and point-of-sale systems.

With a new digital platform to build upon, we saw an opportunity to integrate a new Punchh-powered loyalty program to keep guests coming back to the app, as well as providing easy, contactless redemption options for guests who ordered in store.

Melt Shop app screenshot
Melt Shop app screenshot
Melt Shop app screenshot
Melt Shop app screenshot

Future

One of Melt Shop's growth strategies is the creation of new, virtual brands, like their Crispy Chicken Shop, Mac Shop, and Wing Shop. Their new digital platform flexes with the ability to instantly add virtual brands via an integrated Content Management System.

We also integrated rich analytics tracking that provides the Melt Shop team with immediate insight into the impact of marketing campaigns.

Let's get shit done.

Let's get this shit done.

We know how it goes. You should have built this yesterday. Or last year.

Or maybe you're ahead of the game and ready to crush it 👊

Let's Go