We worked in tandem with ZX Ventures, the innovation branch of Anheuser-Busch InBev, the world's largest brewery, on this project for their portfolio of bars and restaurants in Latin America.
Our mission was to grow sales at Anheuser-Busch InBev bars and restaurants across Latin America by giving their managers immediately actionable data driven insights in real-time.
We created a mobile app to convey meaningful information to managers for them to use to incentivize their team through friendly competition. These goal-oriented, competitive sales recommendations are powered by machine learning and predictive analytics derived from millions and millions of sales transactions.
"The team at Beta Acid provided both incredible technical solutions as well as an insatiable desire for solving complex domain problems, all while keeping the experience of our users as their top priority"
Brian Reece, Global Director Retail Digital