Beta Acid
Maymont Communities
With Maymont Homes , a prominent leader in residential real estate, Beta Acid created a scalable and reusable platform that enables their marketing team to easily create bespoke, high impact websites for their ever growing portfolio of communities.
- UX/UI Design
- Development
- Web
Scalable and customizable
10+ communities, brand logos, and unique typefaces and color palettes
Challenge 
These sites needed to seamlessly guide potential homeowners through every phase of the community launch — from initial development teasers to showcasing the neighborhood, amenities, home designs, floor plans to sales events and applications.
Given the complexity of these launches and the need for flexibility, the internal teams at Maymont faced a daunting amount of work to coordinate and execute each stage, especially taking into account the growing number of new communities. Time was of the essence, demanding quick solutions that met each community's unique launch date.
Technology that powered this project
Primary
#264653
Secondary
#2A9D8F
Tertiary
#E9C46A
Primary Light
#7D9DAE
Our solution
Our mission was clear: deliver these websites quickly and empower the Maymont team with the ability to control content dynamically , turning features and pages on or off depending on the community's launch phase. We dove in, aiming to create a solution that would bring ease, speed, and efficiency to the process.
We embarked on a journey of discovery, carefully assessing Maymont's existing brand assets. This paved the way for a refreshing visual language for each BTR community.
Think of it as a curated collection of reusable components, following clear guidelines, all designed to build a distinct brand personality. We meticulously integrated foundational elements like logos, color palettes, typography, and imagery, shaping the visual identity that would resonate with future residents.
“We thoroughly enjoyed collaborating with Beta Acid on the Millers at Elyson website. Their organization, creativity, and responsiveness ensured a smooth process and delivered a site that perfectly represents our vision.”
Stephanie Windon – Marketing Director
UX/UI design
We understood the importance of a strong brand not only for recognition, but also for user experience. Our UX/UI design patterns ensured every visual and interactive element harmonized with the project's overall strategy.
This unwavering focus resulted in intuitive, trustworthy interfaces that mirrored the brand's personality across each community website.
Design system
The real magic unfolded with the creation of a highly adaptable design system.
This served as a blueprint for crafting a diverse range of communities and materials. Imagine pre-designed building blocks – efficient and scalable! This system ensured consistency across designs while dramatically reducing development time.
Maymont could easily create and update content pages using Builder.io, allowing them to personalize each community while maintaining a unified brand experience.
Front End 
We integrated custom components and pre-designed templates into Builder.io, making it easier for our client to create and update content pages. This allows them to tailor designs to their needs while ensuring the website maintains a consistent look and feel.
Result
Beta Acid delivered a scalable and highly efficient pipeline that we could replicate for all future builds ensuring consistent designs that spoke to each communities brand personality. By collaborating closely with the Maymont team, we fine-tuned our approach with each subsequent launch, rapidly improving our process. The impact was immediate and profound: we now deliver new community sites in a fraction of the time, greatly simplifying the launch process and reducing the workload for Maymont’s internal teams. This streamlined, flexible solution has set a new standard for efficiency and speed in community marketing.