Beta Acid
BPD Healthcare
BPD, the premier data-driven health system marketing services company in the United States was looking for a brand refresh and site redesign to reflect its leading position within the healthcare marketing landscape and demonstrate its world-class team, creative work and achievements.
- UX/UI Design
- Development
- Web
Challenge 
A pioneer in the healthcare industry, BPD needed to modernize their brand and website. They recently acquired Revive, a leading healthcare agency, from Interpublic Group so they needed to migrate the site content to BPD and update the messaging throughout.
The BPD team wanted a site they could easily update themselves and retain maximum flexibility for design. The project was split into three parts: Brand Refresh; UX/UI Design; and Development + Data Migration.
Technology that powered this project
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Brand refresh
We developed a refreshed visual language and branding for BPD, preserving key elements like the color palette while modernizing the tones for accessibility.
The new brand deliverables included color palettes, typography, graphic elements, UI design, and image/illustration direction.
UX/UI design
We ensured the new site was user-friendly and showcased BPD's creative work in a more compelling way. Campaigns were highlighted with full-screen hero modules at the top of each page. Additionally, we incorporated GIFs and micro animations to enhance interactivity and dynamism.
Filtering
We created dynamic filters within the Work showcase and the Insights sections to give users the ability to easily sort through various tags and categories of content.
Animation
We leveraged parallax animation in the home page to drive home the powerful message that BPD is the home for healthcare’s leading brands. We used storyboards to help craft the narrative and timing of the animation. This helped the engineers create this bold statement piece for the site.
Front end
We integrated custom components and pre-designed templates into Builder.io, making it easier for our client to create and update content pages. This allows them to tailor designs to their needs while ensuring the website maintains a consistent look and feel.
“The site looks really, really stunning! I love the parallax effect on the homepage. Amazing job. Thank you for making our agency look so stellar.”
Camilla Linebaugh – Creative Director
Migration
BPD’s previous website, built on WordPress, required a seamless transition to the new headless CMS Builder.io. We accomplished this by writing an integration script to extract all posts and relevant content, which we then converted and imported into the new site using Builder.io’s REST API.
To maintain SEO rankings, we preserved existing slugs whenever possible and implemented proper redirects when necessary. This process ensured all important metadata and relevant page details were accurately transferred for search engine optimization.
Result
The refreshed brand and new site ushers in their new era joining forces with the Revive Agency and was timed to launch for their presence at a leading Health conference event.